Com Hem using influencing strategies by Caldini

I decided to analyses this add/picture, that I found on comhem.se under the page ”Om Com Hem” (about Com Hem). Since Com Hem´s vision is to get the most satisfied customers in Sweden it is very important with the kind of communication that support this.

The add/picture below has the purpose to tell our customers that Com Hem´s network is the greatest, understood – you will be satisfied with Com Hem!

The text says: “We offer you one of Europe’s most modern network.”

 

 

 

 

With Caldinis influencing strategies in mind I have some suggestions to how to straiten this add/picture.

If Com Hem would use the principle of Authority Com Hem would let someone else convey the message. Com Hem has for instance won the Netflix speed index several months in a row. I therefore suggest that this should be used in this add/picture. I think that very few customers care about if the network is modern or not. They just want their services to work, and one way to get them to work is by offering a speed that can handle for instance streaming, which is a common use on internet. This test would then serve the purpouse by saying that Com Hem has the best speed when Netflix are doing their tests on different operators in Sweden.

The text could then be formulated like this: “Com Hem has been placed on top several months in a row on Netflix Speed ​​Index”. In this way it will be more trustworthy than Com Hem themselves stating that they have the most modern network.

Or what do you think?