Com Hem using influencing strategies by Caldini

I decided to analyses this add/picture, that I found on comhem.se under the page ”Om Com Hem” (about Com Hem). Since Com Hem´s vision is to get the most satisfied customers in Sweden it is very important with the kind of communication that support this.

The add/picture below has the purpose to tell our customers that Com Hem´s network is the greatest, understood – you will be satisfied with Com Hem!

The text says: “We offer you one of Europe’s most modern network.”

 

 

 

 

With Caldinis influencing strategies in mind I have some suggestions to how to straiten this add/picture.

If Com Hem would use the principle of Authority Com Hem would let someone else convey the message. Com Hem has for instance won the Netflix speed index several months in a row. I therefore suggest that this should be used in this add/picture. I think that very few customers care about if the network is modern or not. They just want their services to work, and one way to get them to work is by offering a speed that can handle for instance streaming, which is a common use on internet. This test would then serve the purpouse by saying that Com Hem has the best speed when Netflix are doing their tests on different operators in Sweden.

The text could then be formulated like this: “Com Hem has been placed on top several months in a row on Netflix Speed ​​Index”. In this way it will be more trustworthy than Com Hem themselves stating that they have the most modern network.

Or what do you think?

 

 

Principles of persuations in adds

In this blogpost I will analyse 3 different adds with help of the principles of persuation.

The first add from Synsam is using the principle of scarcity. The underlying message is buy now and get a huge discount.

SYNSAM: “ 50% discount of all spectacle frames. Applys when you buy complete spectacles and is valid until 28/11.”

This ad is probably targeted towards all kinds of people with a vision problem nomatter of age since there is different versions with different models. I think that it will probably work to attract customers that need new spectacles to go to this company instead of a competitor. I do not think that it will get a person that is not looking for new spectacles to byu new ones though since you only get 50% of on the frames when you buy complete spectacles. The price for complete spectacles will cost a substantial sum, and is not something that you buy spontaniously.

 

 

The “stamp” below is using the principle of social proof. We tend to like the things that others like.

IF: “Sweden´s most satisfied customers.”

The underlying message is that others are satisfied with this company and therefore you would be able to be that to. It will probably help the company in a situation where a customer is comparing two similar insurance companies and the other does not have this “stamp”.

 

The next add is using the principle of authority.

NORVITAL: “Proofs: The product against hereditary hair loss helps.” Associate professor Jonas Muntzing: The amount of hairs increased after the treatment.

The underlying message is that an associate professor has commented the test and therefore the test is valid. The ad doesn´t say anything about  how the test has been performed, how many it has helped, who it has helped and so forth. I think that this add will work very poorly. What might work is that the ad in itself create awareness of the product.

 

Principles of persuation within telcom

While reflecting on the principles of persuasion I realize that telecom companies are very efficient with using the principles for sales. For example within telecom we often use reciprocity in terms of giving the customer 3 months for free if they sign up for an even longer period afterwards, there are several methods for consistency when it comes to prolonging customers when they are out of binding, there are often time limited offers presented to the customers (scarcity).

When it comes to how we use the principles for customers satisfaction telecom companies often distribute test results of well performed speed tests and coverage tests done by independent sources, using the principle of authority.

I though find a great potential at least to how my organization are working with these principles to persuade customers to be satisfied with us. We could perform much better when it comes to telling our costumers the improvements we have done in for instance NPS results. This would then make more of our customers think that we are making tremendous improvements and be willing to recommend us according to the principle of consensus.

Interesting week with lots of new ideas.
Gabriella Elias

Influencing strategies

In this module we will learn about influencing strategies.

I am really curious to learn more about strategies to influence customers and to reflect upon the principles of persuasion linked to my organization.

I expect to learn more and to be able to discuss theories I have learnt with other classmates and colleagues at work.

While watching the first video I realize that trends will affect the whole business structure of companies. Quite large changes need to be made within companies to match shifting trends, and if we could learn to be more susceptible to this, companies would benefit a lot from it.

With high expectations on more knowledge in this topic!
Gabriella

Vacation with friends and family

Right now I am with my family and friends at Mallorca. With my computer I am located at the terrass of a beautiful house that we have rented together with two other families. The house and the location over delivered towards all our expectations. The owner of the house even said himself that many guests before us had said to him that the pictures of the house did not live up to the performance of the house.

Even though the weather has been quite bad, comparing to the expectations we had when booking a trip to sunny Mallorca, the whole experience is great.

Depending on long term and short term satisfaction I think that all of us at this trip will talk about how great it was for all our lives. Could it be a combination between that we put a lot of effort, money, planning, longing and other high expectations into this, and that a trip with close friends give so much back in terms of positive emotions? We all want this trip to be great and therefore we all exert ourselves a little bit more to live up to all expectations.

Soon making a trip to a white sanded beach
Gabriella